Case Competition Series - 2

Case Competition - Casablanca IIM B 2025

Case Type: Go-to-Market Strategy

Case Approach -

1. Identify Niche segment - Parity & Differentiation features

2. Identify value proposition of the segment via :

3. Market Segmentation (Volume & Revenue) - TAM | SAM | SOM

4. B2B vs B2C Proposition

5. Value addition & value based pricing that can be used in this case

6. Identify Target Market - basis previous calculation, maturity of market, wallet size / share, Market Concentration Metrics, CAGE Framework for Global Markets et.

7. Prepare a phase wise plan (typically from 1 to 3 years)

Case Problem:

Case-a-Blanca_Problem_statement_Shashank_Chandra.pdf

Download PDF • 157KB

https://video.wixstatic.com/video/fc08fa_16e5eb3b0f4c4fa496456fddd3738b69/720p/mp4/file.mp4

MBA Case Study - Part 2