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Case Competition - Casablanca IIM B 2025 Case Type: Go-to-Market Strategy Case Approach - Identify Niche segment - Parity & Differentiation features Identify value proposition of the segment via : Market Segmentation (Volume & Revenue) - TAM | SAM | SOM B2B vs B2C Proposition Value addition & value based pricing that can be used in this case Identify Target Market - basis previous calculation, maturity of market, wallet size / share, Market Concentration Metrics, CAGE F

🚧 Don’t let customer centricity 𝐫𝐞𝐦𝐨𝐯𝐞 your competitiveness 🚧 In the late 1980s, IBM dismissed personal computers because mainframes satisfied its biggest clients. 𝐑𝐞𝐬𝐮𝐥𝐭: Microsoft and Apple walked in. Kodak invented digital photography. Their customers loved film margins, so Kodak buried the project. 𝐑𝐞𝐬𝐮𝐥𝐭: They lost in the long run. Seagate Technology delayed launching 3.5-inch drives, waiting for big buyers to validate it. 𝐑𝐞𝐬𝐮𝐥𝐭: A $700M miss.

This series will delve into the case competitions i participated in. What I learnt as a process and did it influence how i structure and think when asked to prepare or present a case competition. Despite my best efforts, MBA is about presentations and discussion and there are few things better than reading up, discussing and creating decks for a presentation that helps. These are not to be idealized and present a realistic picture of how I tried to create and deliver a case c

🏃 We don’t study that hard for end terms, but 10 marks made us move for 25 days straight A professor at XLRI Jamshedpur in Term 1 added an interesting component to the scoring mechanism for the course. Most of us have seen weightage given to components like Assignments, Group Presentations, and class participation, in addition to exams. This was one we had never seen before, and 3 terms later, we still haven’t seen anything like it. It was simple on the face of it – do an ac