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Case Competition Series - 2
Case Competition - Casablanca IIM B 2025 Case Type: Go-to-Market Strategy Case Approach - Identify Niche segment - Parity & Differentiation features Identify value proposition of the segment via : Market Segmentation (Volume & Revenue) - TAM | SAM | SOM B2B vs B2C Proposition Value addition & value based pricing that can be used in this case Identify Target Market - basis previous calculation, maturity of market, wallet size / share, Market Concentration Metrics, CAGE F
Pratik Mishra
4 hours ago1 min read
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Pratik Mishra
4 hours ago0 min read
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MBA Discourse - Customers or Opportunity
๐ง Donโt let customer centricity ๐ซ๐๐ฆ๐จ๐ฏ๐ your competitiveness ๐ง In the late 1980s, IBM dismissed personal computers because mainframes satisfied its biggest clients. ๐๐๐ฌ๐ฎ๐ฅ๐ญ: Microsoft and Apple walked in. Kodak invented digital photography. Their customers loved film margins, so Kodak buried the project. ๐๐๐ฌ๐ฎ๐ฅ๐ญ: They lost in the long run. Seagate Technology delayed launching 3.5-inch drives, waiting for big buyers to validate it. ๐๐๐ฌ๐ฎ๐ฅ๐ญ: A $700M miss.
Pratik Mishra
22 hours ago1 min read
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Case Competition Series - 1
This series will delve into the case competitions i participated in. What I learnt as a process and did it influence how i structure and think when asked to prepare or present a case competition. Despite my best efforts, MBA is about presentations and discussion and there are few things better than reading up, discussing and creating decks for a presentation that helps. These are not to be idealized and present a realistic picture of how I tried to create and deliver a case c
Pratik Mishra
23 hours ago1 min read
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Pratik Mishra
2 days ago0 min read
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Creative Grading at XLRI
๐ We donโt study that hard for end terms, but 10 marks made us move for 25 days straight A professor atย XLRI Jamshedpurย in Term 1 added an interesting component to the scoring mechanism for the course. Most of us have seen weightage given to components like Assignments, Group Presentations, and class participation, in addition to exams. This was one we had never seen before, and 3 terms later, we still havenโt seen anything like it. It was simple on the face of it โ do an ac
Pratik Mishra
2 days ago2 min read
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