MBA Case Competition Series - 3

Case Competition - GE Healthcare 2025

Case Type: Product Development (AI)

Case Approach -

Identify AI use cases and map it to the customer purchase journey - IDENTIFY
Identify impact vs effort of proposed use cases - PRIORITISE
Develop the AI maturity framework to showcase delivery of use case as the organizational readiness matures - EXECUTE
Benchmark product against competitors - we used a heatmap - COMPETITOR ANALYSIS
Document value addition as a result of the efforts and its recovery timeline - FINANCIAL FEASIBILITY
Prepare the UI mockup
(optional) Show Build vs Buy Breakup

Case Problem:

Case Solution:

How we solved a product case for identifying AI use cases for a major B2B brand

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