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This demonstrates how to solve a logistics problem in a real world scenario. Classic consulting case competition B-school students face during their journey

Learn how to solve an AI product case competition for a B2B healthcare brand

I had 3 MBA offers on 1st April 2025 — ISB, NTU, and XLRI. And I still chose XLRI. In hindsight, this is the question I get the most: “Why didn’t you go for ISB?” Fair question. On paper, ISB looks like the obvious choice. It has better brand recall, strong placements, global exposure: the usual checklist. But decisions like these don’t happen on paper. They happen in your head but more importantly, in your bank account. The answer lies in one thing: What outcome did I expect

𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 1-𝐲𝐞𝐚𝐫 𝐌𝐁𝐀𝐬. 𝐈 𝐝𝐢𝐝 𝐭𝐨𝐨. When I joined XLRI GM, I thought: “1 year = faster career switch” Reality? It’s more like: “1 year = chaos with very small error margins” Now that I’ve finished the program, here’s what I wish I knew earlier 👇 1️⃣ You don’t have time to “figure things out” In a 2-year MBA, you can explore different activities and choose later. Here, you can’t. If you’re planning a pivot to a different ind

Embarking on an MBA journey is exciting but also full of questions, especially when it comes to mentorship. Virtual MBA mentorship has become a popular choice for many aspiring candidates, particularly those from engineering backgrounds who want flexible, expert guidance. But one question often pops up: what does it really cost? Today, I want to break down the costs involved in virtual MBA mentorship and help you understand what you’re paying for, so you can make a smart choi

Preparing for an MBA interview can feel like gearing up for a high-stakes game. You want to be sharp, confident, and ready to tackle whatever questions come your way. Trust me, I’ve been there, and I know how nerve-wracking it can be. But here’s the good news: with the right strategies, you can turn that anxiety into excitement and walk into your interview room like you own it. Let’s dive into some practical, tried-and-tested tips that will help you nail your MBA interview pr

Applying for an MBA can feel like a mountain to climb, especially when you’re juggling work, family, and other commitments. For many aspiring candidates, especially those from engineering backgrounds, the challenge grows when you have to manage the entire process remotely. But here’s the good news: with the right approach and tools, you can optimize your MBA application from anywhere and boost your chances of getting into a top business school. Why Remote MBA Application Sup

People judge you within the first 90 seconds of your interview. Its not something i am saying, its the truth - or probably somewhere really close to it. Bear with me, as i try and offload a lot of what i want to say via this post. The problem with most B-school interviews happen not because the candidate has not prepared but because he cannot set the correct precedents in the order he would most had liked to. Now, what does it mean? Imagine being from the BFSI industry and no

Case Competition - Casablanca IIM B 2025 Case Type: Go-to-Market Strategy Case Approach - Identify Niche segment - Parity & Differentiation features Identify value proposition of the segment via : Market Segmentation (Volume & Revenue) - TAM | SAM | SOM B2B vs B2C Proposition Value addition & value based pricing that can be used in this case Identify Target Market - basis previous calculation, maturity of market, wallet size / share, Market Concentration Metrics, CAGE Fram

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🚧 Don’t let customer centricity 𝐫𝐞𝐦𝐨𝐯𝐞 your competitiveness 🚧 In the late 1980s, IBM dismissed personal computers because mainframes satisfied its biggest clients. 𝐑𝐞𝐬𝐮𝐥𝐭: Microsoft and Apple walked in. Kodak invented digital photography. Their customers loved film margins, so Kodak buried the project. 𝐑𝐞𝐬𝐮𝐥𝐭: They lost in the long run. Seagate Technology delayed launching 3.5-inch drives, waiting for big buyers to validate it. 𝐑𝐞𝐬𝐮𝐥𝐭: A $700M miss.

This series will delve into the case competitions i participated in. What I learnt as a process and did it influence how i structure and think when asked to prepare or present a case competition. Despite my best efforts, MBA is about presentations and discussion and there are few things better than reading up, discussing and creating decks for a presentation that helps. These are not to be idealized and present a realistic picture of how I tried to create and deliver a case c

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🏃 We don’t study that hard for end terms, but 10 marks made us move for 25 days straight A professor at XLRI Jamshedpur in Term 1 added an interesting component to the scoring mechanism for the course. Most of us have seen weightage given to components like Assignments, Group Presentations, and class participation, in addition to exams. This was one we had never seen before, and 3 terms later, we still haven’t seen anything like it. It was simple on the face of it – do an ac